Personal branding and positioning is THE secret to internet MLM.  Most MLM companies won't allow you to use their company name, logos, products, etc. (their brand) without permission.  That's just good business on their part. 

So how do you get into the full swing of building a successful internet MLM business of your own without bragging online about your products or opportunity? Well, let me say this about that... that is the very worst thing that you can do online to recruit people.  Even if your MLM allows it, don't do it. 

Recruiting has nothing to do with the company's brand but it has everything to do with your brand, your personal brand. 

Leadership Branding

 Leadership branding is a term I learned from Mark Hoverson.  We have to position ourselves as a leader first of all and second, as a unique leader.  Here's what I mean.  Add personal information about you and your life online while you teach what you've learned about building a business online. 

I just got back from a "girlfriend golfing get-away" and here's what I came back with - a determination to get into the "full swing" of time freedom, luxury lifestyle, and... ...living with purpose! ...not with worry ...not with fatigue ...

And here's how...

It's what I teach all the time but I haven't been adding enough of the joy I experience, owning my own business.

Own your own business, your own time, and your own life by adding more YOU into your online work. 

Building YOUR Business: Get Into The Full Swing Of The Online Entrepreneur Lifestyle

It's really the online entrepreneur lifestyle that you really desire to share with other people, right?  While I was walking on beautiful golf courses, fully rested and having a great time, it occurred to me after several great shots, that the foundation of a great golf swing is all about being commited to a FULL swing.

If you're worried about the shot or too fatigued, you swing with a delay - you're hesitant. Your swing is half-hearted and unsure. Consequently the game is frustrating and discouraging. There's no fun, no vitality, no success, no reason to celebrate - it's the pitts. On the other hand, if you spend time building a golf swing on fundamental principles of balance, form and good coaching, you have a chance at rock solid enjoyment each and every time you engage in the game. Every great shot gives you more energy. Other golfers admire your swing, they ask you where you learned to play golf, etc. But I'm getting ahead of myself...

Golfing At The Desert Spring Resort in California

Every morning before Tee Time, us girls had coffee and tea on the balcony of our condo over looking the 7th hole.   And yes... those are my toes and my coffee :) We became addicted to something we all call "time freedom." You know what I mean.  And here's the point of what I'm getting at... I came home with a new resolve... I'm going to help others discover the same thing.  How to get into the full swing of life by owning your own everything. 

• own your own business,
• own your own time,
• own your own luxury,
• and own your own life.

So personal branding and positioning is really step one and it is a FUN-damental skill.  It takes practice to get into the full swing of it.  Just like playing golf, practicing the FUN-damental skills can be really FUN!  Relax and enjoy the process of becoming really good at what you do.  With that comes confidence.  And with confidence, you can't help but start positioning yourself as someone who is willing to share the incremental secrets of success.

It becomes very natural to share with other people hoping to help them in such a way that they don't have to fail as often as you did to discover those secrets. 

That's how many people become entrepreneurs and create wealth.  Its very rewarding for leaders when they help others succeed faster than they did. They are rewarded financially and emotionally.  That's how the cycle continues and wealth is created.  Let me just close this idea with Robert Kyosaki's story, for example...

First, You Will Need To Build A Blog (Nickname for Web Log)

The blog you are reading now is generic.  What I mean is, this blog is not directly related to my Multi-Level Marketing (MLM) business. 

You are inside one of my blogs that will train you to build your own MLM online.  Internet MLM Now will help you with internet MLM training. 

Network Marketing Online

Building a network marketing business on the internet does not happen overnight so don't let the name Internet MLM Now fool you. 

It takes work and it takes time but I can tell you it is soooo much more fun than the work and time you are taking now to build your business offline. 

Think of internet MLM business-building as not just a home-based business because with Internet MLM Now your "home" office can be anywhere!  

When you build an internet MLM, your business office is virtual - all you need is the internet.  A laptop, a PC or Mac and your are in your office, whether you are at home, at a coffee shop or at the beach!

Blogging For Business

The reason the first thing you will need to build is a blog is because it's basically your "home" office.  When you are in business for yourself, it's really nice to have a great office where you can invite people in.  It  needs to be attractive, a nice place to visit with you about your business. 

So your blog should be very inviting, very comfortable, where people can get to know you. 

For me, I love the idea of having my office on a beach under a palm tree or on a ship, sailing the ocean.  So I want you to think about that - blogging for business should be as inviting as asking someone to go sailing with you.  I have a quick video for you as you start to think about your blog as a boat...

This brief video will help you get a feel for the BIG picture of how blogging for business works. Internet MLM and attraction marketing techniques are described in the video as I explain how your blog is the hub of your marketing machine. 

Said another way, your blog is the center of your internet multi-level marketing machine.

But remember, your blog is not where you sell your MLM.  That's your "sales funnel." 

Your blog is where you sell yourself...

HERE IT IS!  A WEBINAR ABOUT

THE NEW FTC RULES PLUS

7  CUSTOMER FRIENDLY TECHNIQUES

Whether your business is online or off, you are probably concerned about the new Federal Trade Commission (FTC) ruling on marketing and advertising effective December 1, 2009.  This full length webinar replay is packed full of marketing techniques that will help you focus on the spirit of the law.  Don't shrink back - grow your business! 

The FTC sees their job as comsumer protector, right?  So these customer friendly marketing tips are what I would guess the FTC would also consider friendly.  

Many internet marketers are so afraid of doing the wrong thing that they are not doing the right thing!

- - and that is what exactly??  After watching this webinar, I believe the right thing is as it has always been - we should be taking care of business by taking good care of our customers. 

So what should you know about the new FTC Rules?  That is such a good question and not a question to leave unanswered.  Here are some resources for you.  If you click on the image below, it will take you to more information about these resource websites. 

Here's another one -

The FTC Update – In Plain English

But for now, let's be different... 

Instead of freaking out, in a systematic way, start reading through your web of content - your sales pages, your landing pages, your blog posts, articles, and advertisements.  Are you taking good care of your customers?  Is there any hint of over-promising what you can not deliver?  Is there any hint of what could be construed as false claims?

That's one thing to do over the next 6 months - comb through all your stuff to make sure it is truly customer friendly and not deceiving.  But don't stop marketing.  People need what you have to offer.

It's all about focus.  It isn't all about the tons of changes that you might have to make (you will have to make some changes!) but it's more about "alternative solutions" that will improve your marketing, techniques that build deserved trust.  

Customer Friendly Techniques That Build Trust

So do not loose your focus.  So many marketers see the new FTC rules as a problem, focusing on how to "get around" this huge change.  Instead, think about these customer friendly techniques from Ann Sieg and David Garfinkel, two highly respected people in the marketing industry.  Here's what Ann Sieg had to say after the webinar:   

"...we also gave some unique easy to use strategies to strengthen your marketing without worrying about the FTC so much."

Enjoy the webinar!  Just click below...

• Values - give stories about how your affiliate program lines up with your values and your identity.  For example, some people call me for information about my affiliate programs, or about my internet marketing business, etc. and the thing that some say is

 "I know from what I see online that you confess to be a Christian.  Me too!"

In other words, they identify with me and want to talk business with me. 

Why?  Because some of my online articles are places where I purpose to provide a snapshot into what my "value proposition" actually is.  I am deliberately sharing my values.  I might summarize the benefits of something I want people to buy and/or join, as it relates to my values or my identity.  Stuff I care about...

Ann Sieg's example of picking a vacation spot in Eurika Springs is such a good example.

Another great example if my husband's love of world class cars. 

Market with understanding, with compassion, with empathy.  When you remember or can imagine how it feels to not know how to do something, focus on that without judgement, convey that your prospect is safe from judgement with you.  There's no way to construe that type of understanding in marketing as anything that is fraud or misleading.  It is powerful marketing and customer friendly marketing.   

Charles Heflin has a 3 E's test for web content.  Make sure your online content is at least worthy to be called one or more of these 3 E's:

• educational
• enlightening
• entertaining

Your Special Report Is Ready!

Ann Sieg quoted David Garfinkel, "Ann, in this way, we can help more people."  The late Jim Rhon said "Service to many leads to greatness."

If you FOCUS on how to genuinely serve more and more people, and NOT back up because of these new rules, then your customers will benefit.  There are many people who need what you have to offer.  Move forward, taking more and more action toward helping people who need the products and services that you can provide for them. Go ahead and write your next sales letter, create your next lead capture page.  Just remember the tips that David Garfinkel, a world class copywriter uses...

What Was David Garfinkel's Crash Course On Copywriting Like?

I took David's Garfinkel's crash course.  I have the 99 templates, the special report, the 6 one hour long sessions, from a wonderful caring man that has had 20 years of successful copywriting in his career and he's really just getting started because he's still young, still coming up with sales letters that he is paid a huge amount of money for because the buyer knows how much money Garfinkel's words can make for the business. 

At the very least, get this report...

Report on the Ultimate Copywriting Crash Course

More Resources: Renegade Professional Blog

The FTC has new rules and many new internet marketing entrpreneurs are closing up shop!  Before running scared, wait.  It's not as scary as you might think. It is just as important to learn more about what you CAN do as learning about what you can't. 

The FTC is charged with watching out for us as consumers.  In other words if you are customer friendly and not committing fraud, your heart is in the right place.  Now be sure your marketing reflects that in all kinds of customer friendly ways...  ways that maybe you haven't thought of until you watch this video.  Don't miss this chance to learn a whole lot more... from marketing expert, Ann Sieg and master copywriter David Garfinkel...

I'm on a PDSA Cycle: Plan, Do, Study, Action, and Back to Plan. Click the image to see an article about my Facebook PPC advertising results. I'm tweaking my ad using this PDSA cycle method to get better performance - MORE LEADS AND SALES!quest to learn how to succeed with...

Facebook Pay Per Click Advertising 

At my affiliate blog that I put together to promote Social Media Science, I talk about my results with Facebook so far.  Would you believe that in 5 days I went from no traffic to over 19,ooo hits to my Facebook PPC ad! 

Unbelievable internet traffic potential for your ads at Facebook.  Now to actually generate leads and sales with your ad that gets tons of traffic, that requires study, testing, action and more study, testing and action.  It's what researchers call the PDSA cycle.  I am still learning exactly what to do and I found this article so I wanted to share it here as possibly the best Terri-fic Traffic Tips I've ever given you!! 

Facebook has a data base that is second to none.  In fact, you would be surprised about what Facebook knows about you if you have a profile there.  The combination of bits and pieces of what we talk to our friends about at Facebook goes right into the data base.  Facebook is a social media site that has waaaay more people on it every day than Twitter and what they know about you will blow your mind. 

But as an internet marketing entrepreneur, it can be a gold mine for you! 

Okay, here's the article I found plus be sure to click the PDSA cycle to the left to learn more about my quest to succeed with Facebook advertising.